Market Size
bonuz happens at the right place, at the right time — across the right industries.
The Opportunity at a Glance
bonuz is not a single-market product. It is engagement infrastructure that touches every industry where brands interact with audiences. Each vertical bonuz serves is independently massive — and bonuz captures protocol-level value across all of them simultaneously.
The industries bonuz operates in represent a combined addressable market exceeding $700 billion today, trending toward $2+ trillion by 2030.
6 billion people are online. Only 60 million hold self-custody wallets. That's ~1%. We're here to onboard the rest.
Market Size by Industry
All values in USD Billions. CAGR represents Compound Annual Growth Rate.
Creator Economy
$250B
$750B+
22–23%
Creator subscriptions, fan memberships, gated content, engagement rewards, Social Continuity
Social Media & Attention Economy
$210B
$390B
13%
bonuz ID social graph, portable audience relationships, verified engagement data
AR & Spatial Computing
$120B
$600B+
30–38%
Next Layer (AR/spatial), location-based PoP/PoV, spatial engagement experiences
Digital Coupons & Vouchers
$118B
$250B
8–18%
On-chain voucher DNFTs, anti-fraud single-use redemption, cross-brand voucher composability
Event Ticketing
$85B
$105B+
4–6%
bonuz Tickets & Access Passes, anti-scalping, post-event PoP collectibles, quest campaigns
Digital Identity
$64B
$146B
18%
bonuz ID Protocol, self-sovereign portable identity, permissioned data sharing
Social Media Advertising
$270B
$480B
12%
Verified engagement data enables higher-quality audience targeting for brand partners
Loyalty Management
$15B
$32B+
10–17%
On-chain loyalty punchcards, cross-brand composable rewards, portable engagement history
Digital Coupons (Platform)
$11B
$34B
18%
bonuz Voucher DNFTs with on-chain verification, fraud-proof single-owner redemption
Blockchain / Web3
$33B
$393B
45–64%
bonuz is native Web3 infrastructure — every transaction flows through blockchain rails
Decentralized Identity
$3B
$11B+
58%
bonuz ID as live, deployed decentralized identity system with real users and real engagement
Total Addressable Market
When you add the core industries bonuz touches directly — loyalty, ticketing, creator economy, digital identity, vouchers, and Web3 infrastructure — the combined addressable market exceeds $700 billion in 2025 and is projected to surpass $2 trillion by 2030.
bonuz doesn't need to win any single vertical. It needs to be the infrastructure layer that serves across all of them.
Every restaurant deploying bonuz loyalty generates protocol activity in the loyalty market. Every event issuing bonuz tickets generates activity in the ticketing market. Every creator launching subscriptions generates activity in the creator economy. Every university issuing certificates generates activity in the credentialing market. Every brand onboarding users generates activity in the identity market.
One protocol. Every vertical. Compounding value.
Why These Numbers Matter for bonuz
The B2B2C Multiplier
bonuz doesn't acquire consumers directly — it onboards brands, and brands bring their audiences. Each brand activates multiple verticals simultaneously:
A restaurant deploying bonuz activates: loyalty ($15B), vouchers ($118B), ticketing ($85B), and identity ($64B)
A creator launching on bonuz activates: creator economy ($250B), subscriptions, memberships, and identity
A university issuing certificates activates: credentialing, identity, loyalty, and engagement
An event organizer activates: ticketing, PoP collectibles, loyalty, quests, and memberships
Every brand that joins the bonuz ecosystem doesn't just tap one market — it generates engagement across multiple markets simultaneously, all flowing through the bonuz Engagement Protocol.
The 99% Gap
6 billion people are online. Only ~60 million hold self-custody wallets. That's approximately 1%.
The other 99% are stuck because:
Wallets are confusing
Identity is fragmented
Ownership feels like speculation, not life
bonuz solves this with sub-45-second onboarding via social login, gas-sponsored engagement transactions, and a self-custodial wallet that feels like a normal app — available in 22 languages.
The infrastructure is ready. What's missing is the Human Layer — and that's what bonuz provides.
The Network Effect Compounding
As more brands join bonuz:
More users enter the ecosystem (each brand brings its own audience)
More engagement data flows through the protocol
More cross-brand composability becomes possible
More value accrues to every participant
This creates a flywheel where the total addressable market isn't static — it grows as the ecosystem grows. Cross-brand engagement (a restaurant offering perks to concert attendees, a creator gating content to verified loyalty members) creates net-new value that doesn't exist in any single market today.
Case Study: How bonuz Could Increase a Country's Tourism GDP
The Scale of Tourism
Global travel and tourism contributed $11.7 trillion to global GDP in 2025 — approximately 10.3% of the entire world economy — and supports 371 million jobs, more than the population of the United States. International visitor spending alone hit an all-time high of $2.1 trillion in 2025, surpassing the pre-pandemic peak by $164 billion. By 2035, WTTC forecasts the sector will inject $16.5 trillion into the global economy, accounting for 11.5% of global GDP.
(Source: WTTC Economic Impact Research 2025)
A Real-World Example: The UAE
The UAE's tourism sector contributed AED 267.5 billion ($72.8 billion) to national GDP in 2025 — nearly 13% of the entire economy. Dubai alone welcomed a record 18.72 million international visitors in 2024, with international visitor spending reaching AED 228.5 billion — 37% above the pre-pandemic peak. Tourism supports nearly 1 in 8 jobs in the UAE, with over 925,000 positions. By 2035, WTTC forecasts the sector will contribute nearly AED 287.8 billion to the UAE economy and support over 1 million jobs.
(Source: WTTC EIR 2025, Dubai Department of Economy and Tourism)
Where the Opportunity Lives
Today's tourism infrastructure is largely transactional: book, visit, leave. Engagement ends at checkout. There is no persistent relationship between a destination and its visitors, no portable identity connecting experiences across venues, no verifiable proof that someone actually visited, no reward system that compounds across attractions, restaurants, hotels, and events within a city.
bonuz changes this.
What bonuz Tourism Quests Enable
Imagine a country deploying bonuz as its national tourism engagement layer:
Tourism Quest Campaigns — Visitors receive a bonuz ID upon arrival (sub-45-second onboarding via social login). The destination runs quest campaigns: visit five historical landmarks, earn a verified Proof-of-Presence collectible. Dine at three local restaurants, unlock a voucher for a cultural experience. Complete the full city quest, earn a permanent on-chain badge and priority access to next year's festival.
Cross-Venue Composability — Every hotel, restaurant, museum, event venue, and transport provider participates in a single engagement ecosystem. A visitor's activity at one venue unlocks rewards at another. A museum visit triggers a restaurant discount. A concert ticket grants priority access at a heritage site. This cross-venue interplay creates net-new spending that doesn't exist in siloed systems.
Portable Visitor Identity — Through bonuz ID, a visitor's engagement history persists across trips. Return visitors are recognized and rewarded. A tourist who completed a quest campaign last year receives a personalized welcome and upgraded rewards on their next visit. This transforms one-time tourists into recurring, loyal visitors — the highest-value segment in tourism economics.
Verified Engagement Data — Instead of relying on surveys and estimates, destinations get real-time, on-chain data about actual visitor behavior: which attractions are visited, in what sequence, how long visitors stay, which cross-venue paths generate the most spending. This data enables smarter infrastructure investment and marketing spend.
The GDP Impact Math
Research shows that gamified engagement systems increase customer retention by 22%, boost platform engagement by 48%, and can improve conversion rates by up to 50%. In tourism specifically, AR-based quest mechanics and play-to-earn reward systems drive significantly higher revisit intention and willingness to recommend destinations.
Applied to a tourism economy like the UAE's:
UAE tourism GDP contribution: $72.8 billion (2025)
If bonuz-powered engagement increases average visitor spending by just 5% through quest-driven exploration, cross-venue rewards, and extended stays: that's $3.6 billion in additional GDP
If engagement-driven loyalty increases return visitor rates by just 10%: the compounding effect on multi-year tourism revenue is measured in tens of billions
If verified engagement data optimizes marketing spend efficiency by 15%: billions in tourism promotion budgets are redirected from waste to impact
A 5% spending uplift on $72.8 billion is $3.6 billion — larger than the entire GDP of some small nations. And this is conservative. The World Economic Forum estimated that digitalization in aviation, travel, and tourism generates up to $305 billion in industry value and $700 billion in benefits for customers and society.
Scale this globally. If bonuz-style engagement infrastructure were deployed across the $11.7 trillion global tourism economy, even a 1% improvement in visitor engagement efficiency represents $117 billion in incremental economic value — a number that would make bonuz one of the most impactful infrastructure deployments in the history of digital tourism.
Why bonuz Specifically
Traditional tourism apps are siloed, don't interoperate, and create no persistent visitor identity. bonuz is different because:
Self-custodial identity means the visitor owns their engagement history — not a platform, not a government database
On-chain proof means every visit, every achievement, every reward is verifiable and composable
Cross-brand composability means the entire tourism ecosystem of a city or country operates as one connected engagement layer
22 languages and sub-45-second onboarding means it works for international tourists, not just tech-savvy locals
Quest campaigns, PoP collectibles, loyalty punchcards, voucher DNFTs — every tool a destination needs is already built
bonuz doesn't just digitize tourism. It makes tourism more modern, more efficient, more flexible, and more immersive — turning passive sightseeing into active, rewarded exploration that generates measurably more economic value for every destination that deploys it.
A single country deploying bonuz as its tourism engagement layer could generate billions in additional GDP — not through new infrastructure, but through smarter, more connected engagement with the visitors already arriving.
Why Now: Five Converging Trends
1. Infrastructure is finally ready. L2 scaling has matured to the point where consumer-grade on-chain experiences are viable. Gas-sponsored transactions mean users never see a fee. The technical barriers that prevented mainstream adoption are gone.
2. Regulation is shifting toward digital identity. The EU mandates digital identity wallets for all member states by 2026. Saudi Arabia's Absher platform serves 28.5M users. India's digital ID infrastructure covers over a billion citizens. The world is moving toward verifiable digital identity — bonuz is already there.
3. Web2 platforms are losing trust. Algorithm changes, reach throttling, deplatforming risk, 30% revenue cuts. Creators and brands are demanding owned, portable audience relationships. bonuz delivers this through on-chain identity and Social Continuity.
4. Enterprise interest in on-chain engagement is real. Major brands have moved past the "NFT experiment" phase. They're evaluating blockchain-based loyalty, ticketing, and credentialing for operational reasons: fraud reduction, data ownership, cross-brand composability.
5. The wallet adoption gap is the opportunity. Over 560 million people own crypto but most don't transact on-chain. Billions more have never interacted with blockchain. bonuz's onboarding model — social login, gas-sponsored transactions, invisible blockchain — is designed specifically to bridge this gap at scale.
Sources & References
Market data compiled from multiple research firms for each vertical. Key sources with links:
Loyalty Management
Grand View Research — Loyalty Management Market Size Report, 2030: $12.07B (2024) → $20.44B (2030), CAGR 8.7% https://www.grandviewresearch.com/industry-analysis/loyalty-management-market-report
Mordor Intelligence / Research and Markets — Loyalty Management Market: $14.07B (2025) → $31.45B (2030), CAGR 17.45% https://www.researchandmarkets.com/reports/4745415/loyalty-management-market-share-analysis
MarketsandMarkets — Loyalty Management Market: $12.89B (2025) → $20.36B (2030), CAGR 9.6% https://www.marketsandmarkets.com/ResearchInsight/loyalty-management-market-size-share.asp
Event Ticketing
Mordor Intelligence — Online Event Ticketing Market: $85.35B (2025) → $105.17B (2031), CAGR 3.55% https://www.mordorintelligence.com/industry-reports/global-online-event-ticketing-market-industry
Grand View Research — Event Ticketing Market Size Report https://www.grandviewresearch.com/industry-analysis/online-event-ticketing-market
Mordor Intelligence — Smart Ticketing Market: $12.5M (2025) → $18.5M (2030), CAGR 10.4% https://www.mordorintelligence.com/industry-reports/smart-ticketing-market
Creator Economy
Grand View Research — Creator Economy Market Size Report https://www.grandviewresearch.com/industry-analysis/creator-economy-market-report
Goldman Sachs — "The Creator Economy Could Approach Half a Trillion Dollars by 2027" (2023) https://www.goldmansachs.com/insights/articles/the-creator-economy-could-approach-half-a-trillion-dollars-by-2027
Future Market Insights — Creator Economy Market Report https://www.futuremarketinsights.com/reports/creator-economy-market
SNS Insider — Creator Economy Market Size & Growth Report https://www.snsinsider.com/reports/creator-economy-market-2374
Digital Identity
Mordor Intelligence — Digital Identity Solutions Market https://www.mordorintelligence.com/industry-reports/digital-identity-solutions-market
Juniper Research — Digital Identity: Market Forecast (October 2025) https://www.juniperresearch.com/research/fintech-payments/digital-identity/
Grand View Research — Digital Identity Solutions Market Report https://www.grandviewresearch.com/industry-analysis/digital-identity-solutions-market
Precedence Research — Digital Identity Market Size https://www.precedenceresearch.com/digital-identity-market
Decentralized Identity
Research and Markets — Decentralized Identity Market Report https://www.researchandmarkets.com/reports/5530477/decentralized-identity-market-size-share
Grand View Research — Decentralized Identity Market Analysis https://www.grandviewresearch.com/industry-analysis/decentralized-identity-market-report
GM Insights — Decentralized Identity Market Size https://www.gminsights.com/industry-analysis/decentralized-identity-market
AR & Spatial Computing
Grand View Research — Augmented Reality Market Size Report https://www.grandviewresearch.com/industry-analysis/augmented-reality-market
Mordor Intelligence — Augmented Reality Market Analysis https://www.mordorintelligence.com/industry-reports/augmented-reality-market
SkyQuest Technology — AR/VR Market Report https://www.skyquestt.com/report/augmented-reality-market
Statista — AR & VR Market Revenue Worldwide https://www.statista.com/outlook/amo/ar-vr/worldwide
Blockchain / Web3
Mordor Intelligence — Blockchain Market Analysis https://www.mordorintelligence.com/industry-reports/blockchain-market
Grand View Research — Blockchain Technology Market Size Report https://www.grandviewresearch.com/industry-analysis/blockchain-technology-market
MarketsandMarkets — Blockchain Market Size & Growth https://www.marketsandmarkets.com/Market-Reports/blockchain-technology-market-90100890.html
Social Media & Attention Economy
Mordor Intelligence — Social Media Market Analysis https://www.mordorintelligence.com/industry-reports/social-media-market
Business Research Company — Social Media Market Report https://www.thebusinessresearchcompany.com/report/social-media-global-market-report
Statista — Social Media Advertising Revenue Worldwide https://www.statista.com/outlook/dmo/digital-advertising/social-media-advertising/worldwide
Digital Coupons & Vouchers
Business Research Insights — Digital Coupon Market https://www.businessresearchinsights.com/market-reports/digital-coupon-market-110155
Straits Research — Digital Coupon Market Report https://straitsresearch.com/report/digital-coupon-market
Market Research Future — Digital Coupon Market https://www.marketresearchfuture.com/reports/digital-coupon-market-10780
Crypto Adoption & Web3 Users
a16z crypto — "State of Crypto 2025: The Year Crypto Went Mainstream" (October 2025) https://a16zcrypto.com/posts/article/state-of-crypto-report-2025/
Dune Analytics & Addressable — "State of Wallets 2025" https://dune.com/addressable/state-of-wallets-2025
Tourism & GDP Impact Data
WTTC — Economic Impact Research 2025: Global tourism contributes $11.7T to GDP (10.3% of world economy) https://wttc.org/research/economic-impact
WTTC — UAE Tourism: AED 267.5B ($72.8B) contribution to GDP in 2025 (13% of national economy) https://wttc.org/news/international-traveller-spend-uae-to-reach-a-record-aed-228bn
WTTC — Global Travel & Tourism to Reach New Heights in 2025 https://wttc.org/news/global-travel-and-tourism-to-reach-new-heights-in-2025
Economy Middle East — UAE tourism sector contributes $70.06B to GDP, 2025 https://economymiddleeast.com/news/uae-tourism-sector-contributes-70-06-billion-gdp-sets-new-visitor-records-2025/
World Economic Forum — Digital Transformation Initiative: Up to $305B in industry value from digitalization in tourism https://www.digitransformationsummit.com/blogs/impact-of-tourism-on-digital-transformation/
UN Tourism — Digital Transformation in Tourism https://www.untourism.int/digital-transformation
Gamification & Engagement Impact
BeeLiked / Industry Data — Gamification increases engagement by 48%, retention by 22%, conversion by up to 50% https://www.beeliked.com/blog/gamification-market-trends-2025
Frontiers in Computer Science — "Sustainable tourism promotion through mobile gamification and reward systems" (2025) https://www.frontiersin.org/journals/computer-science/articles/10.3389/fcomp.2025.1710089/full
Wiley / International Journal of Tourism Research — "Mobile Gamification's Impact on Tourism Visit Intention" (2025) https://onlinelibrary.wiley.com/doi/full/10.1002/jtr.70002
Where multiple research firms report different figures for the same market, we present the range or a representative mid-point. All projections inherently carry uncertainty; actual market sizes may vary. CAGR figures are rounded.
The advantage of being the Human Layer between blockchains and people: the total addressable market is not one industry — it is every industry that has audiences, engagements, and relationships worth verifying.
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