Existing Project NFT Editions

(this also functions for fungible tokens)

Thousands of NFT collections already exist on-chain. Bored Ape Yacht Club, Pudgy Penguins, CryptoPunks, Azuki, Doodles, CloneX, Moonbirds, and thousands more. Many of these projects launched with strong communities, cultural relevance, and real collector loyalty. But most of them hit the same wall: after the mint, there's nothing to do with the NFT except hold it or sell it.

The art sits in a wallet. Maybe it's a profile picture. Maybe it gates a Discord server. But the engagement tooling stops there. No loyalty mechanics, no on-chain quests, no verifiable participation, no programmable rewards, no cross-collection recognition. The NFT is a static asset in a world that's moved on to dynamic engagement.

bonuz changes this. Existing NFT projects can integrate with the bonuz ecosystem to add dynamic engagement features to their collections without modifying their original smart contracts. The NFTs stay exactly as they are. bonuz adds the engagement layer on top.

How It Works

Existing NFT collections are recognized by the bonuz Lifestyle Wallet automatically. If a user holds a Bored Ape, a Pudgy Penguin, or any standard ERC-721/ERC-1155 token, it appears in their My Items section alongside their bonuz DNFTs.

That's the default experience: display and storage.

But when a project actively partners with bonuz, the collection unlocks a new level of functionality:

Trusted collection status. Partner collections are displayed in the trusted Dynamic NFT section of My Items, verified and highlighted rather than just listed among generic holdings. Users see a clear distinction between verified partner collections and standard NFT holdings.

Engagement layer activation. The project can now create quests, loyalty programs, gated channels, exclusive content, and reward campaigns that read from the existing NFT collection. The original smart contract is untouched. bonuz's Engagement Protocol reads ownership and builds on top of it.

Dashboard access. The project team gets access to the Brand Dashboard (app.bonuz.market) to create and manage campaigns, view engagement analytics, and interact with their holder community through bonuz's tools.

What Projects Can Build

Once a project integrates with bonuz, they can layer any combination of engagement tools onto their existing collection:

Holder-gated communities. Token-gated access to communities, channels, and content based on NFT ownership. Hold a Bored Ape? Access the bonuz-powered community space. Hold a rare trait? Access the inner circle. The bonuz Lifestyle Wallet and SDK handle the gating verification automatically, reading ownership from the original contract.

Quests and challenges. Projects can create quest chains for their holders: attend 3 community events (verified by PoP), participate in a Twitter Space (verified by check-in), complete a community survey, refer 2 new holders. Each quest completion is tracked on-chain and can trigger rewards: exclusive DNFT badges, vouchers, or points.

Loyalty programs. Holder loyalty that goes beyond floor price watching. Projects can issue loyalty punchcards or tiered programs for their community: attend monthly calls, participate in governance votes, engage in community activities. Active holders earn verifiable engagement history that distinguishes diamond hands from dormant wallets.

Exclusive DNFT drops. Projects can issue bonuz DNFTs exclusively to holders of their collection: commemorative badges, event tickets, membership passes, or vouchers. The issuance is gated by ownership of the original NFT. Hold the NFT → qualify for the drop. The DNFT adds new utility without modifying the original asset.

Cross-collection recognition. Because bonuz reads from the shared graph, projects can create experiences that span multiple collections. A campaign might reward users who hold NFTs from 3 different partner collections. A community event might offer priority access to holders across partnered projects. Collections stop being isolated islands and become part of a larger engagement network.

Event access. Projects can issue event tickets gated by NFT ownership. Holder-only meetups, exhibitions, or virtual events where the NFT is the entry pass. Verified on-chain, no fake screenshots, no honor system.

Reward distribution. Airdrops, vouchers, and rewards targeted specifically at holders. Not just random wallet addresses, but verified owners of specific tokens or traits. A project could reward holders of rare NFTs with exclusive vouchers, or issue thank-you badges to wallets that have held since mint.

How Gating Works

The bonuz Engagement Protocol reads ownership data from the original NFT smart contract and uses it as a gating condition for any bonuz feature:

Ownership gating. Does this wallet hold at least 1 NFT from the collection? Basic entry requirement for any holder-gated experience.

Trait-based gating. Does this wallet hold an NFT with a specific trait (rare background, specific attribute, 1/1 piece)? Trait-based access enables tiered experiences within a single collection.

Quantity-based gating. Does this wallet hold 3+ NFTs from the collection? Whale-tier or multi-holder access for the most committed collectors.

Duration-based gating. Has this wallet held the NFT for 6+ months? Diamond hand verification. Rewards long-term holders over flippers.

Cross-collection gating. Does this wallet hold NFTs from Collection A and Collection B? Cross-project campaigns and coalition experiences.

The gating logic is read-only. bonuz never modifies, moves, or interacts with the original NFT contract. It reads ownership and applies engagement rules on top.

Token-Based Gating

The same gating model extends to fungible token projects (ERC-20 tokens). While bonuz primarily focuses on NFT collections, the infrastructure supports token-based gating for projects that want it:

Balance-based gating. Does this wallet hold at least X tokens? A project could gate community features behind a minimum token holding. Hold 10,000 tokens → access the governance channel. Hold 100,000 tokens → access the whale chat.

Tier-based access. Different token balance thresholds unlock different access levels. Projects can create tiered experiences based on commitment level: holder tier, supporter tier, whale tier, each with different community features, content access, or event invitations.

Historical gating. For more advanced implementations, gating can consider historical balances or on-chain activity: was this wallet a top 100 holder at snapshot date? Did this wallet participate in the token launch? Historical engagement can be recognized and rewarded.

Combined gating. NFT + token gating together. Hold the NFT and hold X tokens → unlock the premium tier. This works for projects that have both an NFT collection and a token.

Token-based gating uses the same read-only approach: bonuz reads the token contract balance and applies engagement rules. No interaction with the token contract itself.

Why Projects Should Care

Most NFT projects launched between 2021 and 2023 face the same challenge: the collection is live, the community exists, but the engagement tooling is stuck in 2021. Discord servers with role-gating. Occasional airdrops. Maybe a token. The holder experience hasn't evolved because building custom engagement infrastructure is expensive and time-consuming.

bonuz offers a ready-made engagement layer that projects can plug into without building anything from scratch:

Revive dormant communities. Give holders a reason to engage beyond price speculation. Quests, loyalty programs, and exclusive content create ongoing activity around a collection that may have gone quiet.

Reward real engagement. Distinguish active community members from passive holders. On-chain engagement history (PoPs, quest completions, event attendance) creates a verifiable record of who actually participates versus who just holds a wallet.

Add utility without contract changes. The original NFT contract stays untouched. No migrations, no wrapping, no new mints. bonuz reads ownership and layers engagement on top. The holder's asset doesn't change. The experience around it does.

Access bonuz's user base. Partner collections are visible to the entire bonuz ecosystem. New users discovering bonuz encounter partner projects through the trusted collections section, cross-collection campaigns, and shared engagement features.

Analytics. See holder engagement data that goes beyond wallet tracking: who's active, who attends events, who completes quests, who engages with community content. Data that helps projects understand their community at a level floor price charts never could.

Real-World Examples

PFP collection revival. A well-known PFP project with 10,000 NFTs and a quiet community integrates with bonuz. They launch a 3-month engagement campaign: monthly community calls (PoP-verified attendance), weekly trivia quests, and a loyalty program that rewards the top 100 most active holders with exclusive DNFT badges. Holder engagement increases measurably, and the badges become status symbols within the community.

Cross-collection event. Three NFT projects in the same cultural space (art, music, fashion) partner with bonuz to create a joint holder event. Holders of any of the three collections can claim a ticket. Holders of all three receive VIP access. The event creates cross-pollination between communities that previously existed in separate Discord servers.

Trait-based exclusive access. A generative art collection creates a holder-only exhibition. General holders get virtual access. Holders of 1/1 pieces or rare traits get physical event invitations. The gating reads directly from the NFT metadata. No manual allowlists, no spreadsheet management.

Token project community tiers. A DeFi protocol with a governance token creates a bonuz-powered community with three tiers: holders of 1,000+ tokens get access to the general community, 10,000+ tokens unlock the strategy channel and monthly AMA access, and 100,000+ tokens unlock direct calls with the founding team. All gated by on-chain token balance, verified in real time.

Long-term holder rewards. A project issues a "Diamond Hands" DNFT badge to every wallet that has held their NFT for over 12 months continuously. The badge is soul-bound and verifiable. It gates access to a holders-only merch drop and priority allocation for the project's next collection. Loyalty is recognized and rewarded with verifiable proof.

Integration Process

Projects interested in integrating with bonuz can apply through the partner form at bonuz.market. The integration process involves:

Collection verification. bonuz verifies the project's contract address and team identity. Only legitimate projects are listed as trusted partner collections.

Dashboard setup. The project team receives access to the Brand Dashboard with their collection pre-configured. They can start creating campaigns, quests, and gated experiences immediately.

Holder notification. Existing holders who use the bonuz Lifestyle Wallet see the collection upgrade to trusted status in their My Items section. New engagement features become available.

Ongoing management. The project team manages their engagement campaigns through the dashboard. bonuz provides the infrastructure. The project provides the creativity and community direction.