B2B2C: The Infrastructure Model
bonuz Is Not an App. It's a Layer.
Most Web3 projects try to build consumer apps and then fight for users. bonuz takes a fundamentally different approach. bonuz is B2B2C infrastructure — a platform that sits between brands and their audiences, providing the engagement toolkit that makes every interaction verifiable, portable, and on-chain.
B2B2C means: bonuz → Brand → End User.
bonuz doesn't compete with brands for attention. bonuz powers brands to deliver better experiences to the audiences they already have. The brand brings the relationship. bonuz provides the infrastructure. The end user gets something neither could offer alone: portable, verified, owned engagement.
This is what makes bonuz infinitely scalable. bonuz doesn't need to acquire millions of consumers directly. It needs to onboard brands — and each brand brings its own audience into the bonuz ecosystem.
How It Works
A brand signs up at app.bonuz.market, gets access to the Brand Dashboard, and starts deploying engagement assets using the bonuz toolkit: loyalty cards, memberships, tickets, vouchers, certificates, badges, quests, Proof of Participation, Proof of Visit — all powered by the bonuz Engagement Protocol (DNFT) and verified through bonuz ID.
The brand's customers download the bonuz Lifestyle Wallet (or interact through the brand's white-label deployment) and receive their engagement assets. They don't need to understand blockchain. They scan a QR code, tap an NFC tag, complete a quest, attend an event — and the interaction is recorded, verified, and owned by them.
The brand gets: verified engagement data, anti-fraud protections, no-code deployment, gamification tools, and a direct on-chain relationship with their audience.
The end user gets: a self-custodial wallet with all their engagement assets across every bonuz-powered brand, a portable identity (bonuz ID), and an engagement history that belongs to them — not to any single platform.
bonuz gets: protocol-level value from every engagement transaction flowing through the infrastructure, across every vertical, across every brand.
Vertical-Agnostic by Design
The same infrastructure works across every industry because the underlying mechanics are universal: every business has audiences, every audience has interactions, and every interaction can be verified, rewarded, and made portable.
bonuz → Restaurant → Guest. Loyalty punchcards, visit stamps, vouchers for regulars, event tickets for special dinners, certificates for cooking class participants.
bonuz → Event → Visitor. Tickets with anti-scalping, Proof of Participation collectibles, sponsor vouchers, post-event engagement quests, membership offers to returning attendees.
bonuz → University → Student. Education certificates, course completion badges, campus event PoPs, alumni memberships, student reward programs.
bonuz → Government → Citizen. Verified participation in civic programs, attendance certificates for public events, cultural institution memberships, tourism engagement campaigns.
bonuz → Creator → Fan. Subscription memberships, gated content access, fan community tokens, exclusive event tickets, engagement-based rewards.
bonuz → Sports Team → Fan. Season memberships, match-day PoPs, loyalty rewards for attendance streaks, exclusive merch vouchers, fan voting on community decisions.
bonuz → Retailer → Customer. Cross-location loyalty programs, purchase-linked vouchers, VIP membership tiers, product launch quests, brand ambassador certificates.
bonuz → Travel Operator → Traveler. Destination PoVs, trip completion badges, loyalty programs across hotel and airline partners, experience vouchers, travel community memberships.
bonuz → Conference → Attendee. Speaker session PoPs, workshop certificates, sponsor booth visit verification, networking connection requests, post-event quest campaigns.
bonuz → Gym / Wellness → Member. Class attendance stamps, fitness challenge quests, membership tiers with evolving perks, trainer certification badges, referral reward programs.
bonuz → Charity / NGO → Donor. Donation certificates, volunteer participation badges, impact milestone tracking, community membership, transparent engagement records.
The list doesn't end. Any entity with an audience can plug into bonuz. The toolkit is the same. The use case adapts to the vertical. That's the scalability thesis.
The Network Effect: Why Every New Brand Makes the Ecosystem More Valuable
B2B2C platforms live or die by network effects. bonuz has a compounding one.
For users: Every new brand that joins bonuz adds another place where a user's bonuz ID and Lifestyle Wallet are useful. A user who first onboarded through a restaurant loyalty program now also has a wallet that works at events, with creators, at universities, with retailers. They didn't download ten different apps. They have one identity and one wallet that works everywhere bonuz is deployed. The more brands that join, the more valuable it is to be a bonuz user.
For brands: Every new user who enters the ecosystem through any brand becomes a potential customer for every other brand. A creator's fan who already has a bonuz Lifestyle Wallet is one QR scan away from joining a restaurant's loyalty program. A conference attendee is one tap away from subscribing to a speaker's creator community. The ecosystem pre-onboards audiences. Brands joining bonuz don't start from zero — they tap into an existing base of wallet-holding, identity-verified users.
For the protocol: Every engagement transaction across every vertical flows through the bonuz Engagement Protocol. More brands mean more transactions. More transactions mean more protocol activity. More protocol activity means more value flowing through $BONUZ and the bonuz infrastructure.
This is the flywheel: brands bring users → users make the ecosystem valuable → a valuable ecosystem attracts more brands → more brands bring more users.
The New Economy Layer
Here's what doesn't exist today: a universal, portable, verified engagement layer across brands.
Right now, your loyalty points at one coffee shop mean nothing at another. Your event attendance history lives in a ticketing platform's database that you can't access. Your course certificates sit in PDF files on your laptop. Your creator subscriptions disappear when a platform shuts down. None of it connects. None of it is portable. None of it is verifiable by anyone other than the platform that issued it.
bonuz changes this by creating a shared engagement infrastructure where every interaction — across every brand, every vertical, every context — is recorded as a verifiable, portable, on-chain asset owned by the user.
This creates something new: an engagement economy where verified participation has value beyond the single transaction.
A user's bonuz ID doesn't just prove who they are. It proves what they've done. Every event attended, every loyalty tier earned, every course completed, every membership held, every quest finished — all verifiable, all portable, all composable. A restaurant can offer perks to users who attended a partner event. A creator can gate exclusive content to fans who've been verified members for over a year. A conference can offer VIP access to attendees who hold certificates from prerequisite workshops. A brand can reward its most engaged cross-ecosystem participants.
This is the Human Layer. Not just identity, but identity with context. Not just a wallet, but a wallet with history. Not just engagement, but engagement that compounds across every brand and experience a user touches.
bonuz doesn't just digitize what already exists. It creates a new layer of economic interaction where verified engagement becomes a portable, composable asset class — and every brand that plugs into it adds depth to that layer.
Entry Point
app.bonuz.market is the entry point for brands, partners, communities, creators, and other entities to apply, create partner accounts, and start deploying engagement campaigns through the bonuz Brand Dashboard.
For enterprise and white-label inquiries: bonuz.tech
Last updated