Go-To-Market Strategy

Our main strategy is B to B to C
Bonuz will target creators, brands, celebrities, events, and communities, leveraging our exclusive metaverse experiences to differentiate ourselves from the competition. We will use social media, digital advertising, and content marketing to reach our target audience. Our partnerships with creators, brands, and celebrities will be a key component of our marketing strategy, and we will host events and campaigns to attract new users and promote engagement.
  • Individuals
    • Fans Of Creators
    • Loyal Customers of Brands
    • Event Attendees
    • NFT Enthusiasts
    • Students
  • Businesses/Brands
    • Entertainment & Events
    • Education & Learning
    • Food & Beverages
    • Travel & Hospitality
    • Health & Fitness
  • Creators
    • Professionals
    • Artists
    • Influencers
    • Public Figures

Key partners

  • Celebrities: Bonuz relies on partnerships with celebrities to provide digital collectibles and services that fans can purchase on the platform.
  • Payment processors: Bonuz works with payment processors to facilitate transactions and manage cryptocurrency wallets.
  • Secondary market platforms: Bonuz partners with secondary market platforms to allow fans to resell digital collectibles purchased on the platform.
  • Events organizers

Go-To-Market Strategy

The primary objective of this go-to-market strategy is to attract a large number of influencers, event organizers, and their followers to the Bonuz platform. The strategy will focus on providing value to these users by offering unique and innovative features that they can use to engage with their audiences.

Target Audience

  • Influencers: Individuals who have a significant following on social media platforms such as TikTok, Instagram, and YouTube.
  • Event Organizers: Organizations that host events such as conferences, concerts, and exhibitions.
  • Followers: Individuals who follow influencers and attend events.

Customer segments

  • Fans of celebrities: Bonuz targets fans of celebrities across a range of industries (including music, sports, and entertainment) who are interested in purchasing digital collectibles and accessing exclusive services.
  • Celebrities: Bonuz targets celebrities who are interested in earning revenue and increasing their engagement with fans.

Marketing channels

  • Social media: Bonuz uses social media platforms (such as Twitter, Instagram, and Facebook) to promote the platform and engage with fans and celebrities.
  • Influencer marketing: Bonuz partners with influencers to help promote the platform to their followers.
  • Celebrity endorsements: Bonuz works with celebrities to promote the platform to their fans and followers.
  • Digital advertising: Bonuz may use digital advertising (such as Google Ads or Facebook Ads) to reach new fans and celebrities.
Overall, Bonuz offers an innovative way for celebrities and fans to interact, and the platform's revenue model offers multiple ways for the company to generate income. As with any business, there are costs and risks associated with operating a blockchain-based platform, but if executed properly, Bonuz has the potential