👩‍🚀Go-To-Market Strategy

Different Times, Different Features, Different Strategies.

Bonuz targets creators, brands, celebrities, events, and communities. We leverage our exclusive metaverse experiences to differentiate ourselves from the competition. We will use social media, digital advertising, and content marketing to reach our target audience.

Our existing partnerships with creators, brands, and celebrities will be a crucial component of our marketing strategy, and we will host events and campaigns to attract new users and promote engagement.

  • Individuals

    • Fans Of Creators

    • Loyal Customers of Brands

    • Event Attendees

    • NFT Enthusiasts

    • Students

  • Businesses/Brands

    • Entertainment & Events

    • Education & Learning

    • Food & Beverages

    • Travel & Hospitality

    • Health & Fitness

  • Creators

    • Professionals

    • Artists

    • Influencers

    • Public Figures

    • Musicians

Key partners

  • Celebrities: Bonuz relies on partnerships with celebrities to provide digital collectibles and services that fans can purchase on the platform.

  • Payment processors: Bonuz works with payment processors to facilitate transactions.

  • Secondary market platforms: Users are free to use secondary market platforms to resell digital collectibles.

  • Events organizers

Go-To-Market Strategy

The primary objective of this go-to-market strategy is to attract a large number of influencers, event organizers, and their followers to the Bonuz platform. The strategy will focus on providing value to these users by offering unique and innovative features that they can use to engage with their audiences. Therefore it makes sense for everyone to use the Bonuz platform.

Target Audience

  • Influencers: Individuals who have a significant following on social media platforms such as TikTok, Instagram, and YouTube.

  • Event Organizers: Organizations that host events such as conferences, concerts, and exhibitions.

  • Followers: Individuals who follow influencers and attend events.

Customer segments

  • Fans of celebrities: Bonuz targets fans of celebrities across a range of industries (including music, sports, and entertainment) who are interested in purchasing digital collectibles and accessing exclusive services.

  • Celebrities: Bonuz targets celebrities who are interested in earning revenue and increasing their engagement with fans.

Marketing channels

  • Social media: Bonuz uses social media platforms (such as Twitter, Instagram, and Facebook) to promote the platform and engage with fans and celebrities.

  • Influencer marketing: Bonuz partners with influencers to help promote the platform to their followers.

  • Celebrity endorsements: Bonuz works with celebrities to promote the platform to their fans and followers.

  • Digital advertising: Bonuz may use digital advertising (such as Google, Instagram, Twitter, TikTok, or Facebook Ads) to reach new users, brand partners, and creators.

Overall, Bonuz offers an innovative way for creators and fans to interact, and the platform's revenue model offers multiple ways for the company to generate income. As with any business, there are costs and risks associated with operating a blockchain-based platform, but if executed properly, Bonuz has the potential to revolutionize and shift the landscape of the brand/creator economy. Referral Programs Bonuz offers referral programs that enable users to earn rewards for referring new users to the platform. The referral programs offer various rewards and incentives to encourage users to invite their friends to join Bonuz. Those rewards could be NFTs with a surprise in them.

Last updated